My process
I adapt to different companies, tools, and team setups — Scrum squads, internal agencies, or being the only designer on a product. Each context asks for something different, and I adjust to it.
That same adaptability is what lets me fill the gaps AI can't. Knowing where a tool's output stops and my judgment has to start comes from two things: the foundation from my Master's in Interaction Design and UX, and years of hands-on experience doing the work.
How I Actually Work
1. Frame the problem
Where does it start? A user story, a new feature, a usability problem, a UX research insight, or something I noticed myself. First I find out what's known, and what's not.
2. Choose data or theory
If there's usage data, I use it. If not — a small project, a new idea — I use theory and structured thinking instead. It's not a fallback, it's a different tool for a different situation.
3. Explore with AI, stay the conductor
I use structured AI panels — personas with defined roles — to get different perspectives fast. But I lead the conversation, give context, and ask for sources. AI speeds up exploration. The decisions are still mine.
4. Ground it in real context
Competitive research, personas, shadowing users at work. I try to see how people really work, not just assume it.
5. Prototype, present, iterate
AI-assisted prototyping gets me to something real, fast. Then I show it to stakeholders — often the best ideas come from that conversation.
Nearly 10 years in UX, across very different setups. Scrum at ScriptRunner. An internal agency at CAS Software, working across products with different methods depending on the problem — sometimes competing proposals between designers, sometimes design thinking. The only designer at krumedia, building process from scratch.
Frameworks change with each place. What stays the same is how I adapt to whichever one I'm given — and this year brought the biggest change yet: AI tools with strong visual output, but still needing a designer to give context, supervise, and fill the gaps AI can't.